Tag Archives: goal

Importance of Process

One of the first things I worked to introduce as VP of eBusiness at Regions Bank was the idea of a repeatable consistent process. At first glance, you might think that a bank, especially a 140 billion super-regional was chocked full of process and you are correct.  The problem I encountered was a consistent and [...]

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Client Questions: How do we make our website better?

We get this one a lot and I think it comes from the utter frustration of marketing directors, IT professionals and owners trying to keep up with changes in the industry. Once you think you have everything figured out, something else comes along and changes the game. We have been working on interactive projects since [...]

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