We get this one a lot and I think it comes from the utter frustration of marketing directors, IT professionals and owners trying to keep up with changes in the industry. Once you think you have everything figured out, something else comes along and changes the game.

We have been working on interactive projects since essentially its popular birth (around 1995) and the one constant has been change. I like to tell stories about the first time I sliced an image or not having layers in Photoshop, it blows the newbie’s away but I tell it over and over to reinforce the concept of change because it never ends. You have to keep up.

Change is frustrating and tiresome, so they come to someone like us and ask the general question “How do we make it better?”

I always counter with this question in return, “What is your goal?”

They are often taken aback because they haven’t thought about a goal. Most think of a website as a two dimensional product like a brochure or a printed ad but the beauty of the web is that it has many layers, many facets and the goal can be so different for each client.

I have often said that with enough time and money anything can happen on the web but unless there is a goal and that goal is met, nothing was accomplished.

My advice is that before you ask the question, set the goal and make sure you measure the success toward that goal. A good partner will help with all this, our team will have done their job and that is to make you happy.

If you have any questions, please feel free to contact us and hopefully this was helpful.

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That is a hard question and I will try to answer it from my perspective and experience.

SEO (search engine optimization) is important so that search engines can evaluate your site to provide back results to people that are searching for you through Google, Bing, Yahoo and the others.  It is not however the end-all, be-all and is somewhat intrinsic to the basics of maintaining your website.

Years ago, search engines were not as smart as they are now and used “meta data” to help sort things out.  This data consisted of keywords, phrases and descriptions hidden at the top of the page.

Although we don’t know exactly how the search engines work (if someone tells you they do, they are lying to you) we do know basics like keeping information fresh, writing good content, using the proper tags, making sure people are linking to you, social media, that will improve your results in searches.

So going back to “is this important”, yes its important but not as important as constantly feeding your site and using it to its fullest.  There is also industry research that indicates around 70% of clicks come from organic results and not paid search advertising.  Pretty amazing right?

Proper SEO is not something you buy but is a process and yes there are tools to help. This is a race not a sprint.

One more thing, if someone tells you they can guarantee you anything with an SEO program other than improvement, they are lying.  TBD has gotten more business from clients that were burned by these fly-by-night SEO shops that anything else.

If you have any questions, please feel free to contact us and hopefully this was helpful.

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Industry: Higher Education

Site: http://www.Connexxia.com (Now a James Tower company)

Description: Connexxia provides a patented service called AdmissionsGenie® that helps colleges and universities improve the effectiveness and efficiency of their admissions and orientation efforts by using the Internet to its full potential as a personalized, two-way communications medium.

Overview: Connexxia needed a design partner to create high-end graphic designs for their contracted admissions programs, within timeline and budget.  We have continued to work with many of their clients as an interactive & usability consultant as needed.

Target Audience:

High school students interested in enrolling in prospective college or university and/or college student who may be interested in transferring to another school.

Details:

Connexxia wanted a design firm with the knowledge of, not only world-class design standards but working knowledge of industry standard web development practices as well. They wanted a partner that could take a wide range of input and give the school a high energy design that is more than what they asked for.

Solution:

By using our in depth knowledge of web design and development practices, we were able to give Connexxia exactly what the client wanted, therefore streamlining the production time line and making the client very happy.

Additional schools include:

• Georgia Tech
• Marietta College
• Northwestern College
• and many more.

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In order the serve their customers with a full range of creative services, Infinity Insurance is offering special discounted services through TBD Creative Inc.

TBD will offer logo design, web design and interactive consulting services to Infinity’s over 3000+ affiliates throughout the country.?  Through the InfinityPerks program, agents are given information and offered services to help improve their business in this tough economy.

TBD Creative is proud to be partnered with Infinity Insurance.

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TBD Creative’s award-winning web site design and development includes the creation of interactive solutions from the simple to the complex. TBD Creative works closely with clients to strategically develop a functional, informative online presence. n

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